
OUT OF THE BLUE
RED RIVER BLOG
Is print dead, or just evolving (slowly)?
Print’s role in breaking news has long gone - replaced by the insistent blink of the smartphone screen. But reader demand for the medium can be surprisingly resilient, once you understand the different purpose it now serves in their lives and how it affects the way they consume and retain information.
How to build a valuable membership community
Most B2B media brands are now talking about “membership” rather than “subscriptions” – but what does this actually mean? And more importantly, how can you create a meaningful membership proposition?
Making the step from free to paid digital subs? Seven questions you must answer
Niche B2B publishers are now considering paid digital subscriptions after years of a free online, wholly ad-funded model. Here are the questions to consider if you are planning such a move for your media brand.
Data services don’t go bump in the night
Business publishers are, frankly, terrified of developing industry data products. They shouldn’t be. On any measure, it’s the business publishers who have done the best job.
10 tips on building a compelling premium intelligence product
“We need more repeatable revenues.” Almost every media owner I speak to is focused on driving higher ticket, subscription propositions, as advertising continues to be volatile. But this is a very different discipline to providing industry news and comment or running events and conferences.