
OUT OF THE BLUE
RED RIVER BLOG
Into the unknown with Brexit
Whether you believe the CBI, Boris Johnson, or Ken Clarke when it comes to the business prospects of Brexit, how do you plan for a unknown new trading environment, an unknown number of months away, and possibly very soon?
Is print dead, or just evolving (slowly)?
Print’s role in breaking news has long gone - replaced by the insistent blink of the smartphone screen. But reader demand for the medium can be surprisingly resilient, once you understand the different purpose it now serves in their lives and how it affects the way they consume and retain information.
The joy of ARPU
Trawling for reader revenue? ARPU, for want of a better description, is a way of finding out whether you’re fishing in a depleted pond for sprats and plankton, or oceans teeming with fat tuna and lobster.
Navigating the future of B2B Media: 10 practical strategies
B2B media is in a state of flux. Where are the nuggets of future value in this more complex environment for B2B media? How should publishing leaders be evolving their brands?
How to build a valuable membership community
Most B2B media brands are now talking about “membership” rather than “subscriptions” – but what does this actually mean? And more importantly, how can you create a meaningful membership proposition?
Are B2B events past their sell-by date?
Thank which ever deity you prefer for exhibition and events revenue - especially with other streams under pressure. But why is the B2B events format so dull, so tired? Surely it doesn't have be?
Making the step from free to paid digital subs? Seven questions you must answer
Niche B2B publishers are now considering paid digital subscriptions after years of a free online, wholly ad-funded model. Here are the questions to consider if you are planning such a move for your media brand.
Data services don’t go bump in the night
Business publishers are, frankly, terrified of developing industry data products. They shouldn’t be. On any measure, it’s the business publishers who have done the best job.
10 tips on building a compelling premium intelligence product
“We need more repeatable revenues.” Almost every media owner I speak to is focused on driving higher ticket, subscription propositions, as advertising continues to be volatile. But this is a very different discipline to providing industry news and comment or running events and conferences.