OUT OF THE BLUE

RED RIVER BLOG

Strategy James Little Strategy James Little

Into the unknown with Brexit

Whether you believe the CBI, Boris Johnson, or Ken Clarke when it comes to the business prospects of Brexit, how do you plan for a unknown new trading environment, an unknown number of months away, and possibly very soon? 

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Print Neil Sharman Print Neil Sharman

Is print dead, or just evolving (slowly)?

Print’s role in breaking news has long gone - replaced by the insistent blink of the smartphone screen. But reader demand for the medium can be surprisingly resilient, once you understand the different purpose it now serves in their lives and how it affects the way they consume and retain information.

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Measurement Dominic Mills Measurement Dominic Mills

The joy of ARPU

Trawling for reader revenue? ARPU, for want of a better description, is a way of finding out whether you’re fishing in a depleted pond for sprats and plankton, or oceans teeming with fat tuna and lobster. 

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