
OUT OF THE BLUE
RED RIVER BLOG
How to build a valuable membership community
Most B2B media brands are now talking about “membership” rather than “subscriptions” – but what does this actually mean? And more importantly, how can you create a meaningful membership proposition?
Are B2B events past their sell-by date?
Thank which ever deity you prefer for exhibition and events revenue - especially with other streams under pressure. But why is the B2B events format so dull, so tired? Surely it doesn't have be?